About EmPower Flight

EmPower Flight is an innovative, sustainable aviation training provider committed to fostering the next generation of aviation leaders within an inclusive culture that values equality and diversity. With a mission to advance learning through innovation, we aim to develop aviation professionals who possess conscious competence and an intrinsic understanding of sustainable technologies. Our sustainability targets include achieving zero emissions or the lowest feasible levels of carbon, noise, and other pollutants, aligning with its commitment to reducing environmental impact. The approach emphasises forward-thinking methodologies and a collaborative culture, preparing students to lead in the adoption and operation of sustainable technologies within the global aviation sector.

At EmPower Flight, we are dedicated to upholding our core values in everything we do. Integrity, respect and excellence are the guiding principles that shape our culture and drive our approach to training. We believe these values are essential for fostering an inclusive, forward-thinking environment that supports the growth and success of each team member. As our Digital Content & Social Media Lead, you will play a pivotal role in demonstrating these values through all our communications online.

Role Description

We’re looking for someone to help tell our story – someone who can bring the EmPower brand to life through authentic, engaging and professional digital content. As our Digital Content & Social Media Lead, you’ll be responsible for managing our online presence, creating content, and supporting our campaigns to build visibility, credibility and impact.

This is a flexible, part-time role that suits someone with strong digital skills and a passion for purpose-driven communication.

Key Responsibilities

• Manage and schedule digital content across platforms including LinkedIn, Instagram, and our website.
• Keep our website and social media channels current, accessible and engaging.
• Support digital storytelling, including developing case studies, interviews, blogs and impact highlights.
• Create simple, values-aligned marketing assets (graphics, templates, social media posts) using tools like Canva or similar.
• Help shape our tone of voice, maintaining clarity, professionalism and warmth in everything we publish.
• Monitor engagement and suggesting and implementing ways to improve reach and accessibility.
• Champion inclusive, sustainable content practices and ensure accessibility in digital materials.
• Be involved in planning and promoting key events, including helping to capture content and manage posts before, during and after the event.
• Other activities as required which could include the creation and distribution of promotional materials to engage current pilot trainees.

Person Specification

Essential:

• Confident written communication skills, with the ability to tailor messaging for different audiences.
• Experience of managing social media channels for a brand or organisation.
• Ability to update websites and create compelling digital content using tools like Canva, WordPress, or equivalent
• Able to work independently while collaborating effectively across a dispersed team.
• A genuine alignment with the values of EmPower: integrity, respect and excellence.
• Openness to learning and growing in a collaborative, start-up environment.

Desirable:

• Understanding of accessibility and inclusive design principles.
• Familiarity with aviation, STEM or education/training sectors.
• Basic knowledge of SEO, analytics, or digital campaign reporting.
• Video editing or animation skills.

We’re committed to building a diverse team and encourage applications from all backgrounds.

Contract Details:

Type: Freelance / Part-time (2-3 days / week)

Location: Remote with occasional in-person for collaboration or events

Day Rate: £150 per day, depending on experience

As a new organisation, this rate reflects our current budget. We are committed to fair pay and will review rates as we grow as an organisation.